About greg

Hi, I’m Greg, co-founder of Vienna Waits. For the first time in my life, I feel like I am exactly where I am supposed to be, doing work that matters.

For much of my early life, I followed the script. I studied business at a top university, built a successful career in sales and leadership, and became an executive at one of Canada’s fastest-growing companies by the age of 30. I built teams, set strategy, hit big targets, and checked all the boxes of what a “good life” was supposed to look like. But beneath it all, I often felt restless and weighed down by expectations.

In 2020, my world shattered when my wife Allison was diagnosed with glioblastoma and passed away only a few months later. Suddenly, I was a single father to three children under five, navigating grief in the middle of a global pandemic. That loss reshaped me completely and forced me to rethink everything I thought I knew about success, resilience, and what it means to live fully.

Today, my life looks very different. Whitney and I have built a modern blended family of four kids, rooted in love, respect, and intention. Professionally, I have stepped away from the corporate path and into work that feels deeply aligned.

At Vienna Waits, I bring my experience in business strategy, leadership, and facilitation to everything we do. I co-host our podcast, co-lead our retreats and programs, and design many of the frameworks and tools that help people make sense of their own lives. I also write much of our content — blogs, newsletters, and stories that connect the dots between lived experience and intentional living.

I have spoken on stages in front of thousands, facilitated workshops, coached leaders, and sat on nonprofit boards. But what I am most proud of is creating spaces where people feel safe to share their stories and challenged to imagine what more is possible.

Losing Allison at 33 was my greatest heartbreak and my greatest teacher. It reminded me that life is fragile, unpredictable, and too important to live on autopilot. Vienna Waits is my way of helping others pause, reflect, and choose a path that feels intentional and true.

For the first time, I am exactly where I am meant to be. And I am so glad you are here.